Privacy Policy

1. Overview

BelaJoy (hereinafter referred to as “belajoy”, “we”, “us”, or “our”) develops and operates puzzle mobile games. We respect and protect users’ personal privacy. While providing our services, we collect, use, store, and protect your personal data in accordance with this Privacy Policy.

Please read and understand this policy before using our games. If you have any questions or concerns, please contact us at support@belajoygames.site (or your official support email).

• How We Collect and Use Your Personal Data
• Use of Cookies and Similar Technologies
• Data Sharing and Disclosure
• Data Handling with Third-Party Services
• Data Storage and Security
• Your Rights and Controls
• Minors' Data Protection
• Global Data Transmission

2. How We Collect and Use Your Personal Data

2.1 Types of Personal Data

• Pre-activation Data: IP address, MCC, language settings, and OS version — used to determine your region and provide appropriate localized content.
• Device Information: Device ID (GAID/IDFA), CPU, memory, and OS version — used for game stability, performance optimization, and debugging.
• Game Progress: Levels reached, scores, in-game settings, and achievements — used to provide save/load features and ensure your progress is maintained.
• Service Quality Analytics: Clicks, ad views, and in-game actions — used to analyze game balance and improve user experience.
• Advertising: Non-personalized identifiers used for frequency capping, anti-fraud, and measuring ad effectiveness.

2.2 Third-Party Sources

Currently, we do not obtain your personal data from third parties without your explicit consent. Should this change, we will notify you and request your permission as required by law.

2.3 Permissions Required

To provide a full gaming experience, our apps may request the following permissions:

• Network Access (to download game assets and show ads)
• Storage Access (to save game progress locally)
• Notification Access (to send reminders about game events)

3. Cookies and Similar Technologies

We may use cookies or similar tracking technologies to maintain login states, remember your preferences, and analyze game performance. We do not upload cookies to our servers for identifying individuals. You can manage or disable cookies through your device settings.

4. Sharing, Transfer, and Disclosure

We do not sell your personal data. We only share information:

• With our affiliated services to improve our game portfolio.
• With trusted service providers (such as cloud hosting or analytics providers).
• To comply with legal obligations or government requests.
• In the event of a merger, acquisition, or asset sale.

5. Third-Party Services

Our games may integrate third-party SDKs (e.g., Unity Ads, AdMob, or Firebase). These services may collect data according to their own privacy policies. We encourage you to review the privacy statements of these providers.

6. Data Storage and Security

We implement industry-standard security measures (encryption, access control) to protect your data. Data is only stored for as long as necessary to provide our services or as required by law.

7. Your Rights

Depending on your jurisdiction (such as GDPR or CCPA), you may have the right to:

• Access, edit, or delete your personal data.
• Withdraw your consent for data processing.
• Opt-out of personalized advertising.
• Request a copy of your data.

8. Minors' Privacy

Our games are intended for a general audience. We do not knowingly collect personal data from users under the age of 16 (or the relevant age in your jurisdiction) without verified parental consent. If we learn we have collected such data, we will delete it immediately.

9. Global Data Transfer

As a global game developer, your data may be transmitted to and processed in countries other than your own, including Singapore, the United States, and China. We ensure all cross-border transfers comply with applicable data protection laws (such as GDPR Article 46).

10. Contact Us

If you have any questions about this Privacy Policy or our data practices, please reach out to us:

Tianjin Beilamei Commerce And Trade Co., Ltd
Email: support@belajoygames.site

11. Policy Updates

We may update this Privacy Policy from time to time. We will notify you of any changes by posting the new policy on this page. Your continued use of our games after updates constitutes acceptance of the new terms.